Cat Morrison launches kids’ clothing brand
Former tri world champ creates new sportswear company for young people
Multiple triathlon and duathlon world champ Catriona Morrison has launched a new sportswear company for young people.
everactiv has been established by former pro multisporter Cat Morrison and business partner Linda Barclay with a commitment to support grassroots clubs through the donation of a percentage of its profits.
Through designing and delivering fun and funky clothing, which is both high quality and affordable, the duo hope to ‘break down many of the barriers that stand between young people feeling great and looking good when they’re active’.
Triathlon training for kids
everactiv’s first range is for girls aged from 7-14yrs, with the brand’s vision to inspire, motivate and enable young people to get active. Central to this vision is the ‘Club everactiv’ initiative, which will see the company donate a percentage of its profits from each sale to grassroots sports clubs or schools.
Organisations will register with everactiv and customers purchasing from the everactiv online shop will be able to select which organisation they’d like to receive a percentage of the profits from that sale. As funds accumulate, organisations will have the option of redeeming them for clothing or receiving the monetary donation to support junior sports development.
EVERLOVED INITIATIVE
everactiv’s commitment to making sportswear more accessible does not end there. Their ‘everloved’ programme will see once-loved but outgrown sportswear redistributed to young people who may not otherwise have access to sports clothing. This initiative will be launched in 2017.
Morrison, whose multiple careers wins include countless world and European duathlon titles as well as a famous victory at Ironman Lanzarote in 2010 after being sat on the sidelines for 40mins, retired from tri in early 2015.
A wide range of tips and inspirational articles can also be found on the everactiv website at www.everactiv.com.
Matt Baird
Editor of Cycling Plus magazine 
