33Shake Chia Energy Gel – first look

Founded by two endurance sports fanatics eager to find a more natural and stomach-friendly alternative to traditional sports gels and shakes, 33Shake calls itself the “first honest nutrition company” and this the only all-natural gel.

Looking to balance performance-boosting power with good taste, while avoiding any potential gut disruption and sugar spikes, 33Shake has made Chia Gel with 100% unprocessed ingredients: chia seeds, coconut palm sugar, Madagascar organic vanilla and Himalayan pink salt.

Each 90cal mix-it-yourself sachet contains a blend of carbs, omega-3s, all nine essential amino acids, plus electrolytes to replace those lost through sweating.

Unusually gritty-looking in its ‘raw’ state, once you fill the sachet with water, coconut water or fruit juice, and give it a shake, it’s ready to drink. Price: £1.99 from www.33shake.com.

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Matt Baird Editor of Cycling Plus magazine

About

Matt is a regular contributor to 220 Triathlon, having joined the magazine in 2008. He’s raced everything from super-sprint to Ironman, duathlons and off-road triathlons, and can regularly be seen on the roads and trails around Bristol. Matt is the author of Triathlon! from Aurum Press and is now the editor of Cycling Plus magazine.