Triathlon Industry launches biggest ever survey

The Triathlon Industry Association (TIA) is today launching the most comprehensive research study ever undertaken of the British triathlon community.

The aim is to help develop the understanding of the sport in the UK to support its growth and development post 2012.

Conducted over an intensive four-month period, the project will seek to collect over 5,000 responses to provide an authoritative and insightful report into Britain’s active triathlete population.

To incentivise these responses, the industry has clubbed together to create a pool of over 60 prizes that will be won by respondents throughout the project. Wetsuits, swim lessons, event / show entries, signed memorabilia and magazine subscriptions are all up for grabs in a long list which is still growing and can be viewed at http://tinyurl.com/bp8fpeb.

The Triathlon Industry Association, which comprises event organisers, equipment manufacturers, tour operators, retailers, distributors, and media, will be working in conjunction with the sport’s governing body, the British Triathlon Federation to pool data for a comprehensive approach.

Following the Brownlee brothers’ Olympic medal-winning heroics in Hyde Park this summer, the profile of the sport continues to go from strength to strength, and its key stakeholders are keen to add substance to this strength by understanding the triathlete community more fully.

The TIA study will provide a detailed insight into:

– Participation: ranging from when people started the sport to how active they are now

– Expenditure: what, where and when people are buying and how much they spend

– Demographic data: who are Britain’s triathletes and what else do they do?

The results from the study will be used by the members of the Triathlon Industry Association and British Triathlon Federation to help grow and shape the business side of the sport that helps fuel growth, participation and performance.

To participate in the research and be in with a chance to win one of the fantastic prizes visit: https://www.research.net/s/UK_triathlete_survey_2012

Matt Baird Editor of Cycling Plus magazine

About

Matt is a regular contributor to 220 Triathlon, having joined the magazine in 2008. He’s raced everything from super-sprint to Ironman, duathlons and off-road triathlons, and can regularly be seen on the roads and trails around Bristol. Matt is the author of Triathlon! from Aurum Press and is now the editor of Cycling Plus magazine.